About Julide
A trusted adviser at the intersection of philanthropy and purpose
Julide Troedson brings over 25 years of senior leadership experience in high-value fundraising, major donor development and philanthropic strategy to every client relationship.
About Julide
Julide Troedson is an experienced philanthropy leader, with a career spanning the arts, heritage and charity sectors. She has led major gift programmes, built high-performing teams and secured transformational income for some of the most well loved institutions.
Her approach is rooted in deep relationship management, understanding what motivates donors, philanthropists and corporate partners, and connecting that motivation to causes that create genuine social impact.
Julide brings that expertise directly to charities, businesses and philanthropists who want to do more, give better and build something that lasts.
A career built on trust and impact
Julide has held senior leadership roles at some of the UK's most respected organisations, building teams, securing transformational gifts and shaping the strategies that drive lasting change.
Make-A-Wish UK
Supported the change in culture of non siloed working, created new fundraising propositions, led philanthropy and created The Constellation Collective philanthropic alliance & recruited the Chair and committee.
Moorfields Eye Charity
Led strategic planning and delivery of a £100m capital campaign for Oriel a world-class integrated centre for eye care, research and education. Managing donor relationships, led a team fundraising for research, education and patient care.
St John Ambulance
Increased income by 30% to £3.8m in six months during one of the most challenging fundraising environments in a generation, including the Covid-19 Emergency Appeal which raised over £3.5m.
Marie Curie UK
Delivered 40% of total philanthropy and partnership income £4.6m of £11.6m while rebuilding and stabilising the team through significant organisational change.
Other organisations: Great Ormond Street Hospital Charity, UCL, SOAS, The Royal Academy of Arts, Tate, Design Museum, Sotheby's, Bankside Gallery
During her time as Chair of Trustees, at Include.org , the charity was awarded the King's Award for Voluntary Service (KAVS) by HM Queen Elizabeth II in her Jubilee Year, the highest award given to local voluntary groups and equivalent to an MBE.
Speaker at CIOF Convention 2026, and previously part of the Resource Alliance global storytelling workshop (160 countries), Aquilas Fundraising Leader Insights series, and the Bright Spot podcast.
Third Sector mentor. Graduate of the Outstanding Leadership Programme, Bayes Business School, City University.
How I work
Relationships first
Every strategy begins with understanding people, their motivations, their values and what they want to achieve. I am creative, driven, passionate and ambitious. I have high hopes for all the projects I get involved with.
Honest counsel
I believe in giving thoughtful, honest advice, taking the time to understand what matters most, challenging or highlighting new perspectives, with the aim of providing advice which is helpful and adds value.
Long-term thinking
Sustainable income and lasting partnerships are built over time. I help organisations think beyond the immediate ask.
Ready to start a conversation?
Whether you are a charity looking to grow your high value fundraising programme, a business exploring meaningful partnerships, or a philanthropist seeking strategic guidance, I would love to hear from you.